Build the message your
business runs on
This November, pinch my PhD in storytelling to build powerful and distinct messaging for your business in 1 LIVE, collaborative month.
It kicks off on Monday 3 November 2025
Your copy will go from lifeless and scattered to consistent, clear, persuasive…all based on ancient techniques that get people jumping to buy from you.
Are you writing copy without a core?
Running an online business means churning out SO MUCH COPY. But when you don’t have a solid Copy Core in place, your copy crumbles…and you struggle to get a foothold into what’s uniquely you.
Not having a Copy Core in your business feels like this:
You sit down to write an email or sales page and waste hours tinkering because you have no idea what to say.
You’ve tried AI prompts (le gasp!), but they churn out lifeless, generic copy that sounds like everyone else.
You feel pulled in a thousand directions by online advice, but nothing fits together in a system that works, and it just confuses you even more.
You don’t have a clear voice or story running through your business, so your copy blends into the noise.
You know that if you don’t understand your message inside out, then nobody (even the most talented copywriter) will.
You’ve hired copywriters before, but the words never really sounded like you, and you didn’t know how to direct the writer better.
When your copy has a solid core, your life looks like this:
You sit down to write and already know exactly what to say and how to say it. (And it feels fun to boot!)
Copy is faster, easier, and sharper, whether you write it yourself or outsource. (Because you can’t direct others if you don’t already know it inside and out!)
You have a professional, distinct-to-you messaging playbook that keeps every caption, email, and sales page consistent.
Like a fantasy author, you’ve built a world that your message lives in, and it feels vibrant, unique, and oh-so streamlined.
Your audience instantly recognizes your voice and remembers your brand because it actually stands out from the sea of copy sameness.
You stop second-guessing and finally feel confident that your words sell
your work.
Clients who jump on discovery calls with me are lost in copy chaos, trying to force words into place and hoping they’ll land. Their whole business runs on constant copy, but they never took the time to solidify a firm messaging foundation.
That’s why I created The Copy Core: to give you the messaging foundation your business can finally build on.
Introducing The Copy Core:
The November sprint
The Copy Core is a LIVE high-touch sprint where we’ll build your brand’s messaging and copy system from the ground up. By the end, you’ll have a professional messaging + tone of voice playbook - the same kind of asset agencies charge £5 – 10k for - AND a unique, fresh, and distinct branding world that clients can’t wait to jump into.
This playbook will become your reference for every bit of copy your brand needs.
Here’s how it works:
Mondays
Short recorded lecture (15–20 minutes, giving you the framework for that week’s focus)
Workbook release (exercises + prompts to apply it to your brand)Tuesdays
Off you scoot (dream, tinker, and write!)
Wednesdays + Thursdays
Live office hours in Slack (I’ll be there editing, commenting, and rewriting with you in real time.)
Fridays
Live group coaching + Q&A (to refine, polish, and troubleshoot what you’ve created that week. At 1pm UK time, and there will be recording if you can’t make it live!)
By the end of each week, you’ll have drafted another piece of your professional playbook, and you’ll be swimming through the wonder and creativity of building your distinct and fantastical Copy Core.
Meet your guide
Hi, I’m Dr. Shelly Sayer: cultural historian, folklore scholar, PhD in storytelling, and long-lived copywriter.
I’ve spent years studying why some stories endure for centuries and get people to take action…and why others fade into oblivion.
I’ve also been a professional copywriter for globally recognized brands and soloprenuers for over a decade. (I like the solo chicks best, though.)
Now I help entrepreneurs like you use those same timeless persuasion frameworks to create copy that captivates and converts.
Words are great, and templates can be helpful, but actual timeless and memorable copy comes from a solid messaging foundation.
This is what we’ll create together:
✔ Core Positioning Statement
✔ Audience “Ordinary World” portrait
✔ Point-of-View Manifesto (what you stand for + against)
✔ Symbol + Story Library unique to your brand
✔ Brand Archetype Profile
✔ Tone of Voice Framework
✔ CTA Bank
(Again, that’s a value of several thousands to have done for you!)
Together, these form your Copy Core Messaging Guide - designed, edited, and thoroughly YOU.
Your 4-week journey
Week 1: foundations + positioning
Define your core message and position your brand against the “Ordinary World” of your audience.
You’ll end with: polished positioning statement + audience portrait.Week 2: point of view + disruption
Create a manifesto and writing style that makes your audience lean in and say, “Finally, someone who gets it.”
You’ll end with: POV manifesto + a bank of POV posts.Week 3: symbols, stories, + anchors
Curate stories and cultural anchors that make your brand unforgettable, plus perfect your personal Hero’s Journey, because when people are invested in you, they buy.
You’ll end with: a story + symbol library + archetype profile.Week 4: tone of voice + invitations
Codify your brand’s unique voice and create CTAs that feel authentic (and that convert).
You’ll end with: tone of voice guide + CTA bank.Your final deliverable: an agency-level brand messaging playbook and a you-specific writing style that’ll have you excited to sit down to the weekly copy churn.
Not your average sprint
Most agencies will charge £5–10k for a brand messaging guide like this.
With Copy Core, you’ll build one of your very own in 4 weeks FLAT.
(And I’ll be with you every step!)
Here’s what makes it different:
↣ Fast: Done in a month, not months.
↣ Practical: Apply frameworks directly to your brand every week.
↣ Tangible: Leave with a polished professional document, not just ideas.
↣ Strategic: Build the foundation for copy that sells.
↣ Research-based: I draw on rhetoric, storytelling, and marketing frameworks that work across centuries.
↣ Secret Ingredient: YOU! As part of the process, you’re immersed in your brand world and can truly own every corner of it.
But wait, there’s more!
Because this is a premium sprint (I like a bougie package), you’ll also get:
→ A1:1 Kick-off Call
(Messaging Foundations Audit so I know exactly where you’re stuck)
→ A1:1 Final Showcase Call
(Present your finished playbook, get feedback, and celebrate)
→ A Branded Wrap-Up PDF
(your polished Brand Message Guide, which my team will lightly design and deliver back to you in a pretty virtual package)
Testimonials
⭐ “This was invaluable for helping me see the bigger picture around my messaging and what I want to communicate. Shelly's approach was so thorough and personalised and she really went the extra mile. I've never spent time before chatting through my messaging and key areas of my business in that way and it was so helpful to get it from someone else's excellent perspective.”
⭐ “I feel as if Dr Shelly has taken me gently by the shoulders and said—calm down, it doesn’t need to be this stressful, and you can actually enjoy this process—and I have!”
⭐ “Dr Shelly’s tutorials are fabulous. She is extremely knowledgeable, her methodology is clearly explained in a really fun and interesting way, and she presents new ideas really well; even if you’re a beginner with marketing and writing to sell your services or products, you’ll understand what you’re doing in no time at all.”
Your investment
Your investment for the live November sprint is:
£1,450 one-time or 2 months x £750
This is your call to adventure
If you’re tired of fuzzy, forgettable copy that
doesn’t sound like you,
The Copy Core is your turning point.
In just 4 weeks with an expert by your side, you’ll walk away with a clear, professional messaging playbook that makes all of your copy sharper, faster, and infinitely easier.
Doors close Monday 27 October 2025.
This is your chance to build the message your business runs on.
